“To build a better world, stop chasing economic growth”

Danke, gut. Und dir?

Was antwortest Du, wenn du gefragt wirst, wie es Dir geht? In meinem Umfeld ist es manchmal nur eine Standard-Phrase wie diese. Und wenn man darüber nachdenkt, wie es einem geht, woran denkt man dann? An Emotionen, Stimmungen, Erlebnisse, Beziehungen mit anderen, die eigene Möglichkeit, kreativ zu sein, Erfolge oder Enttäuschungen in der Arbeit usw.?

Seit einigen Jahrzehnten kennt die Weltwirtschaft—und die meisten Staaten des Globalen Nordens—nur eine Sache, von der die Antwort auf diese Frage abgeleitet wird: das Brutto-National-Produkt (BIP, engl. GDP). Ganze Orte müssen nach den (nicht mehr wirklich) “Jahrhundert”-Hochwässern im Ahrtal neu errichtet werden? Das BIP steigt. Danke, gut. Der Umsatz von Psychopharmaka steigt? Danke, gut. Globale Rüstungsausgaben werden immer mehr? Danke, gut. Ich könnte fortfahren. Aber ich will nicht.

Ebensowenig wie die vielen Menschen, die sich im Mai 2023 zur EU Beyond Growth Conference im Europäischen Parlament in Brüssel trafen. Für uns ist es sehr ermutigend zu sehen, dass hier, auch auf Ebenen mit enormem Einfluss, so viel Momentum entsteht. Denn es ist essenziell, dass wir uns als Gesellschaft bewusst werden, dass unendlich steigender materieller Besitz (“Wohlstand”) nicht die “einzige Möglichkeit” ist, glücklich zu sein, wie das dominante gesellschaftliche Narrative nahelegen. Denn wenn wir erkennen, dass tatsächlich das Gegenteil der Fall ist, wird der Weg frei, gemeinsam eine gute, lebenswerte Zukunft zu erschaffen, anstatt in den Kollaps unserer Zivilisation zu schlittern. Mehr dazu haben wir bereits hier und hier geschrieben.

Im Folgenden möchte ich mit Euch einen Artikel teilen, der am 20. Dezember im renommierten Wissenschafts-Journal Nature erschien. Er zeigt den aktuellen Stand in der Transformation zu Wellbeing Economies auf und gibt damit, mir jedenfalls, etwas Mut und Zuversicht. Vielleicht ist das auch ein schönes Weihnachtsgeschenk.

Übrigens: Kommenden Mai findet die Beyond Growth Conference Vienna statt. Die flourishing society ist dabei eine unterstützende Organisation und ich habe die Freude, im Beirat der Konferenz ein wenig beizutragen. Stay tuned!

Und falls ihr jetzt schon mehr zum Thema machen wollt: Bei der vergangenen Konferenz lernten sich Fritz Hinterberger und Barbara Bulc kennen und begannen, eine Initiative zum Schaffen lokaler Netzwerke für Wellbeing Economies zu organisieren. Daraus entwickelte sich das erste Treffen einer internationalen Arbeitsgruppe im April 2023 in Wien und das zweite Netzwerk-Treffen, das am 10. Jänner 2024 im Zuge unseres dritten Stammtisches stattfindet. Wir freuen uns, Euch dort zu sehen!

Nun aber folgt der Artikel:


“The year 2024 must be a turning point for shifting policies away from gross domestic product and towards sustainable well-being. Here’s why and how.

By Robert Costanza (professor of ecological economics at the Institute for Global Prosperity at University College London, UK.)

https://www.nature.com/articles/d41586-023-04029-8

The past year has given many of us reason to pause. We are losing in a race to prevent planetary tipping points — the climate is changing faster than expected, and humanity has already breached six of the nine sustainable planetary boundaries (for biodiversity loss; climate, freshwater, and land-system change; biogeochemical flows; and novel entities). Summer Antarctic sea ice shrank to its lowest recorded extent in 2023 (see go.nature.com/4f86req), a year that is on track to be the warmest on record (see go.nature.com/4f9ykdj).

People around the world recognize that life is not getting any better. As wars rage, runaway inequality and political polarization are eroding societies’ sense of cohesion. Eight individuals owned more than the poorest 50% of the world’s population, according to an Oxfam report in 20172. Levels of anxiety, depression, and burnout are rocketing. Full-time employees are unable to pay rent and must turn to extra part-time work to make ends meet, while employers cut staff and increase workloads.

Crises are now normal in this global economic system that depletes natural and social capital, energy and time in the name of economic growth at all costs.

But, looking to 2024, I’m hopeful that the world can turn in a better direction. For example, a meeting I attended in May on sustainable prosperity particularly buoyed my spirits — and, in my view, signalled a tipping point in thinking and governance. The Beyond Growth conference at the European Parliament attracted more than 2,500 participants in person, as well as 2,000 online. It was sponsored by the European Commission and the Club of Rome (a non-profit organization fostering research and action around pressing global issues).

In a stirring opening address, Ursula von der Leyen, president of the European Commission, said that governments must stop misusing growth of gross domestic product (GDP) as their goal and instead move swiftly and urgently to sustainable well-being within planetary boundaries. She got a standing ovation. Agata Meysner, the young leader of Generation Climate Europe, a coalition of climate and environmental networks across the bloc, concluded the event with a call to join the “movement of movements” to create a new economy based on sustainable prosperity, justice, and sufficiency. Everyone rose to their feet.

And an increasing number of organizations and movements dedicated to overcoming our addiction to GDP growth are working together to do just that, including through networks such the Wellbeing Economy Alliance (which also supported the conference). The pursuit of GDP growth at all costs is an outdated paradigm that claims that all people want is more income and consumption with no limits. It assumes that the market economy can grow forever, that massive inequality is justified to provide incentives to promote growth, and that efforts to address climate and other environmental and social problems must not interfere with growth. It supposes that growth is the solution to all ills. It isn’t.

As the European conference emphasized, GDP was never designed to measure societal well-being — only market production and consumption. GDP says nothing about the distribution of income, unpaid work or damages to natural or social capital. The misuse of GDP as a policy goal is driving societies towards an unsustainable future that benefits an increasingly small proportion of the population while impoverishing the vast majority. Researchers must help to provide alternatives. Here’s how.

Design better measures of societal well-being

Hundreds of indicators of societal well-being are already in use, including by the United Nations, the World Bank, the Organisation for Economic Co-operation and Development (OECD), non-governmental organizations, countries and academics. Examples include the Genuine Progress Indicator; the OECD Better Life Index; and annual surveys of life satisfaction3. To become a societal goal used by all, and to displace GDP, the world must settle on a new indicator. Broad consensus is needed on what should be included.

For example, it is not just income that matters, but also the ways in which it is distributed. The costs of environmental and social degradation must be included, as should contributors to well-being that are unconnected to income — such as our relationships and communities, good governance, the ability to participate in decision-making and ecosystem services provided by the natural environment. Several research initiatives are beginning to address these issues (including one I am involved with, called MERGE, which is funded by the European Union).

Model the complex dynamics of the economic system

Interactions between social, economic and natural elements of societal well-being must be better modelled and future projections developed to assess their sustainability. National examples include the EUROGREEN model, which has been applied to France, and the LowGrow model of the Canadian ecological economy.

The Earth4All model of the Club of Rome takes a global perspective. It explores two scenarios towards 2050. The first — known as business as usual, or too little too late — looks at what will happen if the world continues current trends of increasing inequality, climate disruption and decreasing well-being, even as GDP continues to rise. By contrast, the second scenario, called giant leap, shows how investing in five areas — renewable energy, regenerative food, reducing inequality, eliminating poverty and enabling empowerment — could ensure sustainable, prosperous and equitable well-being for humans and the rest of nature.

For example, rather than rewarding the fossil-fuel sector with enormous subsidies to maintain economic growth at the expense of climate and social disruption, new policies would focus on moving away from fossil fuels. At the same time, policies to achieve the other four turnaround areas would be implemented to enable sustainable well-being, regardless of the effects on GDP.

Develop policies to support sustainable well-being

The EU and the Wellbeing Economy Governments (WEGo) group that includes Scotland, New Zealand, Wales, Finland, Canada and Iceland have begun to implement measures of sustainable well-being and policies to achieve them. Researchers need to analyse these plans and offer lessons to help other nations adopt them. What are these policies? There are many versions, but an open letter I signed in May — together with more than 400 leading economists, scientists, policymakers and activists — provides starting points in four areas. These are biocapacity (protecting the planet), fairness (a more equal society), well-being for all (basic services and rights) and active democracy (see ‘Beyond growth policies’ and go.nature.com/47z3v6s).

Specific policies will have to be tailored for a broad range of contexts. They will need to overturn and overcome opposition from vested interests that are maintaining the current system, including billionaires, the fossil-fuel sector, big pharma, the defence industry and industrial agriculture. For example, perverse subsidies for damaging practices across these sectors must be removed. Collective actions through ‘movements of movements’ will be essential for bypassing lobbying and misinformation.

Build a shared vision

Constructing a sustainable world where well-being is prioritized must be a key goal for 2024 and beyond. At the societal scale, people need a positive shared vision of goals that can achieve sustainable well-being4. To motivate change, techniques might be borrowed from therapies for addictive behaviours, such as ‘motivational interviewing’5, which engages people who have addictions in a positive discussion of their life goals.

The UN Sustainable Development Goals (SDGs), which were agreed by all countries in 2015, are one step in the process. But they have not been fully embraced by governments and are largely unknown to the public. To change that, researchers, activists and policymakers need to develop creative ways to engage people. For example, those in the arts and humanities could create positive visions of what life would look like in a world where the SDGs have been achieved. This could help to motivate the movement of movements and other changes needed to overcome the addiction to GDP growth.

People often fear that such transformations will require sacrifices. In the short term, change is difficult, and addictions are powerful. But in the long run, it is a huge sacrifice of our personal and societal well-being to continue down the business-as-usual path. Sustainable well-being can improve the lives of everyone, and protect the biodiversity and ecosystem services on which we all depend. In the coming year, let’s continue to build the shared vision of the world we all want and accelerate progress towards it.”

Nature 624, 519-521 (2023)

doi: https://doi.org/10.1038/d41586-023-04029-8

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